Executive Team

Executive Team

James Park Chief Executive Officer

James is a savvy marketing and operations executive who is truly passionate about all things “brand.” James excels through transformational leadership by “humanizing the intangibles;” developing programs that are meaningful and ultimately “stick”. For the past ten years, James served in executive leadership roles (often as head of marketing and operations) for some of the most well-established and fastest growing concepts in the Fast Casual, QSR, and retail environment: Which Wich, 7-Eleven and Charley’s.


Larry is a veteran in the food and beverage industry with over 20 years of restaurant and franchise experience. Larry began his career in the mid 1990’s when he founded the raw juice and smoothie concept, Juice it Up. Sidoti developed an amazing company culture and grew the concept to over 180 units. Since departing Juice it Up in 2008, Larry has served in key operational and development leadership roles with several highly-recognized and respected concepts including: Famous Brands (Mrs. Fields & TCBY), Yogurtland, Ruby’s Diner and most recently he served as chief development officer for the bakery cafe brand, Paris Baguette.

Devin Handler VP, MARKETING

Devin is an 18-year branding veteran with experience at top ad agencies and leading internal corporate marketing teams. Handler uses transaction-level data and consumer insight to create omni-channel marketing strategies that ensure the brand is hitting all the right levers along the consumer journey. Ultimately Devin is busy building sustainable sales, brand affinity and cultivating raving brand advocates. Before being committed to making fresh Mediterranean cuisine a mainstream favorite across the U.S. Devin was the Director of Franchise and Regional Marketing for QDOBA Mexican Eats. Devin opened the first international franchise locations in Canada and helped grow the QDOBA brand from 200 units to over 700.

Michael Staenberg Chairman of the Board

Founder and President of The Staenberg Group, Michael is a leader, visionary and philanthropist. He has achieved unprecedented success in the commercial real estate sector and has helped to create quality communities nationwide. Michael has held the chairman position since 2014 and has made an incredible impact to our brand.